What is Search Engine Optimisation (SEO) and why is it important?
Search Engine Optimisation (in simple language) is the process of reviewing your website and making specific changes to make it search engine friendly. This should in turn make it perform better and improve it’s position within the search engines results pages (SERPs), particularly Google.
Combine this with an effective Online Marketing campaign and your website becomes a powerful tool in your business arsenal and can work even harder for you.
Getting a high ranking on Google
Google gets 77%+ of search traffic every month. The other major players, Bing, Yahoo, Ask and the lesser search engines, have to divide the remaining searches between them.
Being on the first page of Google is the dream for many business owners and while it is of course possible, there is no magical answer to achieve it.
It comes about as a combination of factors and takes time. A well optimised and correctly designed website are two important elements. Other elements that assist in obtaining better rankings are:
- Good quality content with regular updates (fresh content)
- The number of quality and relevant inbound links (backlinks) to your website
- Mobile responsiveness
- Page Speed
- Social Reinforcement (from Facebook, Twitter and other Social Media platforms)
- The age of your website
- A well designed, well structured website
- On page factors such as the ‘Title’ & ‘Alt’ tags and Internal Linking
Quality not quantity
For your website to work to its potential, you need to reach your target audience and get targeted traffic that really wants to be on your website, looking for what you are offering.
You can achieve large numbers of visitors and still not make the sales you need to boost your turnover – the key is to carefully choose the search terms that you want to rank well for on Google. It is always about quality traffic, not quantity of traffic.
SEO Services in Wirral: How we can help
With over 15 years experience, the our SEO team specialise in providing simple, professional but affordable SEO services in Wirral and surrounding areas, with particular focus on serving small businesses.
Unlike other SEO Companies we understand the complete end to end website process.
From design, build & structure to onsite & offsite marketing. We understand how the different elements need to interact to ensure that your website works for you to maximize its full potential.