Download: General Briefing Template


This document is designed to make you think about content as if you were briefing an agency to create it for you. The purpose of any content is to generate sales.Content covers text (copy) and images. Content can be for a Website, Email Shot, Direct Mail, Video or other advertising/marketing material. Whether you are outsourcing the content writing or doing it yourself you should answer all the questions.

You should go through this document and answer the questions as fully as possible for each Product/Service you offer, not your business as a whole. Do this as many times as necessary to cover all your Products/Services.