Content Writing: A structured way to create Customer focused Content
“Content is still King” This Workshop teaches a simple approach to writing better, customer focused content (the words on your website) to help you connect with your customers more effectively and drive sales.
You may have heard the expression ’Content is King’. This means that a great site with great content will always do better than a great looking site with poor quality content.
Great content should be customer focused. This workshop helps you to focus your message so that it appeals to your customer’s ego – every visitor will look at your site with the same key thought ‘what’s in it for me’ (WIIFM).
You are an expert in your field and you understand everything about your product or service. This can be a blessing or a curse. Writing for the web means writing in simple, clear language with no jargon (unless it is clearly explained) so that your average 13 year old can understand what you are saying.
The choice of language is vitally important and should be tailored to the media you are using. While a more formal approach may work for your website any Social Media updates should use a less formal language suited to the platform. It is also crucial that you use spelling and grammar correctly as this is now something Google looks at when choosing where to rank your website.
You need to be clear on what benefits your product or service brings to the visitor. Often companies are confused as to what constitutes a ‘benefit’ and what is a ‘feature’. You should think about what problem you are solving for your visitor.
In a digital world 'content' refers to not just the text on your website but also to the images, your social media posts, email marketing campaigns and your blog too. This is an essential part of your digital marketing. Most people think of 'content' as the writing on your website - that's what we look at in this workshop but you can apply what you learn across all your digital marketing platforms.
Putting together content that works for you by being both informative and engaging for your audience is an art. But like all art forms, once you learn the basics and understand the do’s and don’ts it suddenly all begins to make sense.
We have created this content writing workshop to start you off on the right foot with your customers and prospects. You learn a simple formula to write customer focused content for your website, blog and email marketing that can drive sales and feed your social media posts.
You learn how to write effective text that your customer will love. The importance of good content on your website should never be underestimated. Great content will not only engage your audience, it builds trust and helps getting that all important Search Engine Ranking by showing Google you know what you’re talking about.
This basic content writing workshop gives you a good grounding in how you approach content writing and a solid foundation on which to build.
- Crafting effective headlines.
- Incorporating keywords for Google.
- Writing effective, customer focused content.
- The ability to change/have changed the content on your website.
All our workshops are face-to-face, hands-on so you are not just learning what to do for your business but you are actually doing it too. You write at least one page of content for your website during your session. Our experienced trainers are friendly and believe that having a bit of fun aids learning.