Research: Knowing what your Customer really wants!
What are your customers really interested in? What are they actually searching for online? This workshop will guide you through the process of finding out what your customer actually wants. You will gain the knowledge to see into the mind of your potential customer in order to write better content and market your business more effectively.
Research is the key to a successful digital marketing campaign. Knowing what your prospects are actually looking for is more than half the battle in any marketing exercise. Learn to understand your customer’s pain/problem then show them how you solve it. Research is about finding out what their pain/problem may be and how this translates into search terms. It is the first step in optimising your website to appear on the first page of Google Search Engine Results Pages (SERPS). This workshop will show you the tecniques and tools to use to quickly understand your market. It ensures you are not wasting valuable time and money marketing to nobody.
- An understanding of what your customers search Google for.
- How to choose the best phrases to target your marketing on based on Google Searches.
- To have used Google Search
All our workshops are hands-on so you are not just learning what to do for your business but you are actually doing it too. Our trainers are very friendly and believe that having a bit of fun aids learning.