Simple SEO for the Small Business owner

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Course Info
Curriculum

About Course

Simple SEO for the Small Business owner is a self paced learning experience for Small Business owners who want an effective, ethical way of improving their visibility in Google Search Results. It has one simple aim - to show you how to drive targeted, high quality traffic to your website at no additional cost (organic traffic).

It’s a bespoke experience that guides, supports and teaches you to do effective research, on-site and off-site optimisation yourself and get results without spending hours each day or hundreds of pounds doing so.

Simple SEO for the Small Business owner is a self paced learning experience for Small Business owners who want an effective, ethical way of improving their visibility in Google Search Results. It has one simple aim - to show you how to drive targeted, high quality traffic to your website at no additional cost (organic traffic).

It’s a bespoke experience that guides, supports and teaches you to do effective research, on-site and off-site optimisation yourself and get results without spending hours each day or hundreds of pounds doing so.

It provides a structured, plain English approach, focusing on ethical ways that can easily and quickly be applied by you. This allows you to grow your online presence in a way that fits your working style and personal time frame.

With over 9 hours of video tutorials, written lessons, practical and purposeful exercises and appropriate downloads this course can be completed in as little as 3 days at a recommended pace of 3 hours per day.

What Will You Learn?

  • Develop an understanding of the fundamental principals of SEO
  • Learn the importance of and how to conduct effective research
  • To drive targeted, high quality traffic to your website at no additional cost
  • Improve conversion rates (more visitors buy from your website)

Course Curriculum

An Introduction to your learning
Who is the course most suitable for, tips for getting the most from this course and a brief explanation of Search Engine Optimisation (SEO).

  • Who is the course suitable for and tips for getting the most from your learning
    00:1:11
  • What is SEO?
    3:16

Module 1 – Research: The foundation for effective optimisation
What are your customers really interested in? Knowing what your prospects are actually looking for is half the battle in any marketing campaign. If you can learn to understand the customer’s pain/problem then you can show them how you can solve it. Research is about finding out what their pain/problem may be and how this translates into search terms.

  • What you learn and what you’ll need
    0:49
  • The outline
    1:05
  • What is a keyword
    0:46
  • Where to start your research
    1:15
  • Search Engine Quiz
  • Practical Section
    6:11
  • Video on Recording Keyword Research
    11:25
  • Choosing the right keyword for you
    3:32
  • Additional Material: SEMRush signup process walkthrough.
    00:09:14
  • Additional Material: Using SEMrush for Keyword Research
    00:09:26
  • Additional Material: Using Ubersuggest for Keyword Research
    00:06:27
  • Additional Material: Using Google as an ideas tool
    00:02:23
  • Download: Research Spreadsheet

Module 2 – On-Page: The things you can affect directly
This is about making changes to the pages of your website so that Google sees them as being relevant, well written and worth sending Google visitors to. It can be a daunting prospect but we suggest you begin one page at a time. These are all the things you have control over as the website owner either through editing them directly yourself or asking your web designer to do it for.

  • What you will learn and what you will need
    00:1:28
  • Behind the scenes Information
    00:7:36
  • The Visible elements of your page.
    00:3:24
  • Additional Material: Anatomy of a WordPress page
    00:06:29
  • Additional Material: Google Search Engine Results Pages (SERPS)
    00:03:40
  • Additional Material: Yoast SEO plugin
    00:07:38
  • Additional Material: All in One SEO Tool (WordPress Plugin)
    00:04:08
  • Additional Material: Rankmath SEO plugin
    00:07:04

Module 3 – Off-Page: The things that affect your site indirectly
Off-page optimisation covers all the tasks you must do that aren’t on your website so basically everything not covered in Workshops 1 and 2. This splits into Social Media Marketing and Link Building. The point is to let Google know that your web pages are well thought of by others! Each link to your site is a vote for it – some votes count more than others. It’s all about building trust and being seen as an authority on your topic and promoting Google’s ‘love’. This is on-going. It is not a one-off exercise. It's going to take work, consistency and a big dose of 'just flipping do it' but the rewards are worth it.

  • What you will learn and what you need to have done already
    00:00:51
  • Link Building
    00:5:13
  • Social Media
    00:2:40
  • Making a Plan to save time and improve effectiveness
    00:6:07
  • Download: SEO Planning Proforma
  • ..and Finally
    3:44:00
  • Additional Material: SEMrush: backlinks analyser
    00:03:08
  • Additional Material: SEMrush project tool
    00:06:12

Summary
A summary of what you have learned in this course.

  • What you have learned
£297

Material Includes

  • Video lessons
  • Written lesson summaries
  • Practical and Purposeful Exercises
  • Appropriate Downloads
  • Additional Material (video walk through)

Requirements

  • A website that you can edit

Audience

  • Intermediate learners
  • Small Business owners targeting local traffic