What is SEO?
A brief explanation of what Search Engine Optimisation (SEO) is.
Stage 1 – Research: The foundation for effective optimisation
What are your customers really interested in? Knowing what your prospects are actually looking for is half the battle in any marketing campaign. If you can learn to understand the customer’s pain/problem then you can show them how you can solve it. Research is about finding out what their pain/problem may be and how this translates into search terms.
What is a keyword
Where to start your research
Search Engine Quiz
Video on Recording Keyword Research11:25
Choosing the right keyword for you
Stage 2 – On-Page: The things you can affect directly
This is about making changes to the pages of your website so that Google sees them as being relevant, well written and worth sending Google visitors to. It can be a daunting prospect but we suggest you begin one page at a time. These are all the things you have control over as the website owner either through editing them directly yourself or asking your web designer to do it for.
The Visible elements of your page.
Stage 3 – Off-Page: The things that affect your site indirectly
Off-page optimisation covers all the tasks you must do that aren’t on your website so basically everything not covered in Workshops 1 and 2. This splits into Social Media Marketing and Link Building. The point is to let Google know that your web pages are well thought of by others! Each link to your site is a vote for it – some votes count more than others. It’s all about building trust and being seen as an authority on your topic and promoting Google’s ‘love’. This is on-going. It is not a one-off exercise. It's going to take work, consistency and a big dose of 'just flipping do it' but the rewards are worth it.
Making a Plan to save time and improve effectiveness