A blog is a place where you can express yourself or your business to the world. These started life as personal stories told by an individual. Over the years blogs have morphed into great business communication tools using multimedia (text, images and video). They are a fab way to communicate with your prospective customers as well as keeping in touch with existing customers.
If you start writing a blog then you must commit to writing regularly for it to be of great benefit to your business. Neglected blogs can lead people to believe you are no longer trading.
Aims and Objectives
How does Blogging fit into your Business Marketing Plan
Benefits to your business of having an Integrated Blog
Reasons to have an Integrated Blog
What is an Integrated Blog?
Choice of Blogging Platforms
Where to start
Language and Tone of Voice
Choosing what to write about
How often to blog
Blog types and styles
The value of guest blogging