Social media includes not only Facebook and Twitter but the less well known Social Networking sites like LinkedIn, Pinterest, Google Plus, Tumblr, Instagram, Flickr, MySpace, Tagged and Ask (there are lots more than these).

So what is all the hype about?  With Facebook getting an estimated 900,000,000 visitors per month this is certainly a route to your customers you can’t afford to ignore.

Generally not everyone will feel comfortable with Social Media and those who take the plunge and start dabbling may find some platforms are more comfortable than others.  There is no right and wrong platform to use – it’s the one that works best for you.  The one that works best will invariably the one you are most comfortable using simply because you are more at ease.

I know people who have successfully sold products using only Facebook and one lady who gained £2k of business from using Twitter.  Remember though that Social Media is not a replacement for a decent Marketing Plan which should include a website.  We are planning a future post about how all those bits fit together so keep checking our posts.

So the number one benefit of Social Media is gaining a new audience for your business, after all most of your prospective customers are already there.

The main point of any marketing is to keep your business in the mind of your prospects and customers.  What better way to do that than to be a tiny part of their social day!

Google quite likes to see you active on Social Media – it’s called Social Reinforcement.  That means that when people like and share your business posts they are voting for your business and of course Google loves you for it.

Of course a lot of your competitors are already seeing the value of Social Media Marketing so you need to at least keep up.

So, if you aren’t currently using Social Media to promote your business, we suggest you choose one of the platforms that most appeals to you and start today – right now.  Sign up and start joining in with others while you look at what is happening on your chosen platform.  Everybody has to start somewhere – the trick is to start!

Next time we will be looking at what you need to consider if you want to own an e-commerce store.