My journey to becoming a Digital Trainer began in 1990, when I was 24. I qualified as a computer programmer in Liverpool and my first role was with a major local food retailer, working in their Head Office on many large IT projects. I covered Finance, Sales, Warehouse and Distribution and anything else thrown at me. They were fantastic at improving their staff and I was lucky enough to be professionally trained in Analysis, Management, Presentation and lots more as well as advance my programming skills.
After 6 years I moved to a local Automotive Parts Manufacturer European Head Office as a Project Leader. Sadly after 3 years the business was bought out and redundancy beckoned. At 8 months pregnant nobody wants to interview you let alone employ you. I spent the next 4 years retraining to learn the language of the Internet while spending time as a mum.
In 2003 I launched my own business as a Web Designer and Developer calling on my skills as a former Graphic Designer as well as all my Analysis and Coding experience to bring a cohesive approach to web sites. I wasn’t satisfied with just building websites so I learned how to market them effectively too, reading everything I could and doing online training courses to further my knowledge. As Social Media became an important part of Marketing I made it my task to learn how it worked and how to exploit it for the least amount of money. This meant I could offer my customers a much better website experience, giving them websites that worked and helping them to market the website effectively. I was often asked by customers to share my skills but my time was limited because support work came first.
In 2015 I made the difficult decision to pass my Design and Development business over to another local web designer I had worked alongside for 12 years. This meant that I could finally focus on the bit of the business I loved best – teaching. I now had the time to sit and write all the training courses that were floating round my head and have the time to effectively teach them.
I didn’t want to just talk at people, I learnt that when you are involved in the lesson directly you learn much more. I have deliberately designed my courses to be flexible and inclusive. No workshop is the same as the last – even on the same subject. I tailor each workshop to the needs of the students. Everyone learns differently and everyone’s business is different – even if you are selling the same product. It is the ‘you’ that makes your business unique and I try to ensure your training is unique to you – even if I have 5 other people on the workshop doing something similar.
I made sure I got some ‘Adult Teacher’ training so I could deliver the Workshops as effectively as possible and thanks to my superb trainer, Kelly, from KMW Training I am still improving my delivery skills and the content of the workshops. I won’t stop learning. I still keep up to date through articles and announcements on the internet, through online training courses on things like Content Writing and Video Marketing, and through experimentation. All so I can improve what and how I teach.
Why do I love teaching Digital Marketing skills? Because I love to see small business owners succeed. I want you to be the owner of a successful and sustainable business. If I can help you short cut the learning process I took then great!