Your website is an important part of your marketing strategy so it needs to be effective. Here are my top 7 simple tips to making sure your website is fit for purpose.
1. Content should be written for your customer.
Everyone who visits your website is only interested in what you can do for them. Have you heard the expression WIFFM or ‘What’s in it for me’? This is what I’m talking about. If you write to your ideal customer then you are more likely to get a sale – answer their pain. If your pages uses ‘I’ and ‘We’ a lot then your are unlikely to be appealing to anyone but yourself. Sorry to break it to you but you just aren’t that important in your customers life.
2. Use Simple Language – no jargon
Your customer won’t be offended if the language you use is simple but you can easily lose potential customers by using complex language or jargon words. This a great way to make somebody feel inferior. Keep the language something a child can understand and you will appeal to the widest possible audience.
3. Easy Navigation
Once on your website your customer should be able to hop from page to page easily. They should understand where each link takes them and be able to find what they are looking for quickly – ideally within 2 clicks. There is no point having fancy menus that some people would find confusing – don’t make your visitor work any harder than necessary.
4. Crisp, Clear Professional Images
You should own the copyright to any images you use or at least have formal permission to use them. They should show off your products well or represent your topic clearly. Using poor quality images makes for a poor experience for your customer and can make them think you aren’t a serious business (or worse, think you a fraud). this doesn’t mean you have to get a professional photographer in but if you feel your photography skills aren’t up to the job then a professional photographer becomes a very wise investment.
5. Keep it up-to-date
Content on your website that is out of date can give totally the wrong impression to a customer. Their first thought will probably be ‘Is this company still trading?’. If your business has expanded on products or services and they aren’t on your website then you are missing out on potential sales for the new stuff. If you have events then this is even more important. Showing an event (or an offer) that is months out of date is simply silly, it gives the wrong impression of your business.
6. Make sure ALL links work
This may sound obvious but I come across websites regularly where links are out of date, lead nowhere or lead to something unexpected. Google doesn’t appreciate broken links. Don’t disappoint Google or your human visitors!
7. Love your website
Visit your own website regularly and check it is up to date, that it reflects your business today, has fresh new content (at least once per month). Mention your website in your Social Media posts and encourage other people to mention it too.
We hope this has inspired you to love your website just that little bit more. If you want some help just shout! Call us on tel:07986290974 for a chat over coffee!