Stop Guessing. Work from Facts.
I provide independent digital analysis and strategy for UK SMEs who are tired of throwing money at the “internet void.” No jargon, no fluff, just the blunt truth about why your marketing isn’t working—and a plan to fix it.
Independent Digital Analysis & Strategy for UK SMEs
The John Jelly Equation for People Who Hate Fluff:
Most agencies skip the first four and go straight to charging you for the last one (without actually delivering it). I do the opposite. I build the foundation so the results are inevitable, not a “lucky break.
The Reality Check (Why You’re Frustrated)
“Everything is fine.“ (Narrator: It wasn’t.) If you’re nodding along to any of these, we should probably talk:
The SEO Mystery: You’re paying a monthly retainer, but your “report” looks like it was written by a bot in 2012 and is beyond comprehension.
The Social Media Treadmill: You’re posting daily, but the only person “engaging” is your mum. (Bless her.)
The Data Black Hole: You have Google Analytics, but looking at it makes you want to lie down in a darkened room.
The “Invisible” Website: You spent two grand on a site that looks pretty but generates exactly zero leads.
Marketing Fitness
A Program for Small Business Owners and Start-Ups
From fundamentals to flourishing!
This personalised 1-2-1 mentoring program is designed to help you master effective marketing strategies without the overwhelming jargon.
From foundational principles to advanced techniques, we’ll equip you with the tools and knowledge you need to grow your business authentically.
How I Actually Help (The Services)
Digital Analysis & Strategy
The Issue: You’re treading water and calling it “swimming.”
The Fix: I dive into your tech and your ROI. I’ll tell you exactly where you’re wasting money and give you a roadmap. It’s like a sat-nav for your business, minus the annoying “recalculating” voice.
Independent SEO & Web Reviews
The Issue: You think SEO is a “black art.”
The Fix: It’s not. It’s just math and common sense. I’ll audit your setup and tell you if your agency is actually working or just coasting on your lack of technical knowledge. I’m the filter between you and the people trying to blind you with science.
Digital Marketing Training
The Issue: Your team are “doing the socials” because they’re young, not because they have a plan.
The Fix: I’ll teach your people how to actually move the needle. No fluff, no “growth hacks” that stop working next Tuesday, just practical skills that mean you don’t have to outsource everything to expensive strangers.
“Jan is brilliant- approachable, knowledgeable and really understands what the individual business needs. Thank you for all your help!“
Julie A
Process and Structure Analysis
The Issue: Your internal systems are a chaotic pile of sticky notes and “I’ll do it later.”
The Fix: I’m a Business Analyst at heart. I’ll streamline your workflows so you can actually spend time doing the work that pays, rather than fighting with a spreadsheet that died in 2014.
1-2-1 and Group Mentoring
The Issue: Being the boss is lonely, and everyone else is trying to sell you something.
The Fix: Think of me as your digital conscience. We’ll meet regularly to look at the numbers, vent about the tech, and make sure you’re actually sticking to the plan. It’s accountability with a side of sarcasm.
“It’s a great support to all of us self employed people who work alone. The monthly meetings are great, as you can get feedback and ideas from a lovely supportive group.
I also benefit hugely from sound, no messing around advice from Jan, as well as her ongoing support and patience, when I am having a technicam problem!!”
Deb H
The ‘Jan’ Factor! I’m honest, blunt, and slightly weird.
Most “Digital Gurus” want to sell you a 12-month contract and hide behind technical jargon. I’d rather just tell you the truth.
I speak plain English. If your idea is rubbish, I’ll tell you. If your website is a complete bin fire, I’ll tell you. But then I’ll help you grab an extinguisher and a plan to build something better.
I usually prioritize the Analysis and Strategy because they’re the “emergency room” fixes for most SMEs. Training and Mentoring are the “preventative medicine”—they keep the bin fires from starting in the first place.
Ready for a Dose of Clarity?
Stop renting an audience and start owning your results. My method isn't magic; it’s just Confidence + Clarity + Structure + Accountability.
If you’re ready to stop the guesswork and actually understand what’s going on with your digital strategy, let’s talk. No high-pressure sales pitch, no "discovery sessions" that last three hours—just a straightforward conversation about how to fix your mess.
Most of my best work starts over a coffee or a quick phone call. Click the button, say hello, and let’s see if I can help you stop the bin fire.
(I promise it’ll be the most useful 10 minutes you’ve spent all week. Certainly better than scrolling LinkedIn to see what your competitors are pretending to do.)
Current Recommended Best buy Domain Names and Our preferred Hosting Company
What some of our clients say…
…massively interesting, insightful and …useful!
Just brilliant!
Just brilliant! Jan is approachable, professional and really informative. She breaks down the tasks to bite sized chunks if needed. I would have no hesitation in recommending and so glad that I have found this fabulous company and lady! 
Online Training Courses
You have the option to learn with us via our Online Training Courses.
Distance Learning allows you to learn at your own pace and have the ability to go back over sections if you feel the need. You have full support from your tutor if you don't understand something or simply need some feedback.
You can currently choose from Intermediate Level Training on SEO (Search Engine Optmisation) as a complete course or do it module by module (3 in Total),
As ever if there is something you would like to see just ask!
A selection of useful articles from our Blog
Is Your Website Moving at the Speed of a Snail? (And Why It’s Costing You Money)
Let’s talk about your website's speed. In a world where we can get a pizza delivered in twenty minutes, our patience for loading screens has officially hit zero. Studies show that if your website takes more than 3 seconds to load, a huge chunk of your visitors will...
Stop Trying to Be Spielberg: Why “Unpolished” Video is Your New Best Friend
Let’s talk about video. For years, the experts told us we needed high production value, slick editing, perfect lighting, and professional actors. Basically, if it didn’t look like a John Lewis Christmas advert, it wasn’t worth doing. But I’ve got some fantastic news...
The Lazy (But Brilliant) Way to Sell: 3 Email Funnels That Work While You Sleep
Let’s face it: as a small business owner, your time is your most precious resource. You can’t spend all day hand-typing individual emails to every single person who shows an interest. If you tried, you’d never have time to actually, you know, run the business. But...
